Cialdini’s 35 years of evidence-based, peer-reviewed scientific research-as well as by a three-year field study on what moves people to change behaviour-Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behaviour of others. Understanding and applying the six principles ethically is cost-free and deceptively easy. The foundational and wildly popular go-to resource for influence and persuasiona renowned international bestseller, with over 5 million copies soldnow revised adding: new research, new insights, new examples, and online applications. You’ll learn the six universal principles of influence and how to use them to become a skilled persuader-and, just as importantly, how to defend yourself against dishonest influence attempts: Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. The foundational and wildly popular go-to resource for influence and persuasion-a renowned international best seller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications. Principles of Influence, including new research and new uses so you can become an even more skilled persuaderan just as importantly, you’lllearn how to defend yourself against unethical influence attempts.
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